Hire an Influencer
Social media has given people an opportunity to build their own brand through their original content & engagement.
Influencer marketing is an excellent opportunity for brands of any industry to reach people online organically. In fact, Influencers are considered more relatable than traditional celebrities. Since more people are joining social media networks every day, companies have begun to realize they can leverage these platforms for marketing
This same concept can be applied for the animal welfare industry.
At ARC, we are recruiting influencers who are specifically marketing to local families as well as singles who have an interest in adding pets to their home. By utilizing the Influencer in spreading awareness of your organization, we can expect increased traffic online as well as adoptions.
Influencers increase brand awareness, thereby driving more traffic to your website
Consumers have completed their move to digital.
TikTok has become mainstream; podcasts are part of our daily routines; Instagram is now video-first & shopping-oriented. And, wherever possible, consumers opt-out of advertising
Gen Z — a demographic aged 16-26 — now makes up 40% of consumers. They are the most “plugged in” generation to date, spending three hours every day on social media
The pandemic has shown that more mature audiences increasingly mimic this behavior, meaning that a comprehensive online offering is no longer optional.
Our agency has found that there’s a lot of power in native content by creators & user-generated content by a brand’s audiences.
What a lot of traditional media outlets are struggling to accept is that consumers simply don’t want to see advertising. Consumers are, first & foremost, people — & people are primarily interested in content.