About Us


Formed from a combined love for animal welfare & marketing, we provide everything animal rescues need to elevate the adoption experience.

The ARC Foundation is dedicated to providing high-quality business solutions through innovative design and digital advancements. We're a digital branding and design agency specifically dedicated to animal welfare organizations. We help rescues invest in their future by improving and creating an effective, heartfelt brand that excites your community. Through our initiatives, solutions, and designs, we bring a number of options to the rescue community to ultimately help you find more loving forever homes for your pets. Through our partnerships with animal shelters and dog rescues, we work to elevate the adoption experience and in turn, increase the number of pets adopted into loving homes.

Lovely female model kissing funny bulldog puppy. Indoor portrait of refined dark-haired gi
our mission

Our mission is to elevate the adoption experience, to help find dogs loving homes, & provide solutions to the rescue community that will enhance their practices to save more lives.

our vision

Through our efforts in helping rescues tell their stories, we can promote awareness & inspire action in the welfare of pets & their permanent placement into forever homes. We envision a change from the stigma of 'second hand pets' & the perceptions of adopted dogs to one that is widely sought after as a solution to completing a family with the perfect pet.

our founders

Lauren McCall



Heath Gagne

Technical Co-Founder

Our team of experienced professionals are passionate about helping businesses grow and succeed. We believe in the power of collaboration and always put our clients first. The Elle Belle ARC Foundation was founded by animal welfare advocate, Lauren McCall. Lauren is a compassionate communicator with over 8 years of experience in animal welfare communications. Her passion is pets, and her expertise is people. She is a proven leader in communications and marketing. Her areas include blog and content writing, email marketing, fundraising, and consulting one on one with our clients. Her founding partner, Heath Gagne, is the technical expert that brings our clients' brand and mission to life in our innovative websites, apps, and graphic designs. Together, they make an incredible team that is committed to providing the best possible service to their clients.